AIB - "The Abusive Teller Machine"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

11251

Titulo	The Abusive Teller Machine
Agência	Rothco, part of Accenture Song
Campanha	The Abusive Teller Machine
Anunciante	Allied Irish Bank
Marca	AIB
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Segurança pública, saúde e higiene
História	“Why do you need more money?” “Are you hiding money from me?” “If you’re lying, I’ll find out.” These were just some of the questions and threats that turned a simple, everyday experience into something insidious and eye-opening.
Filosofia	To demonstrate this and increase understanding and empathy for financial abuse victims, ROTHCO created the ‘Abusive Teller Machine’ - an AIB ATM that took on the controlling behaviour of a financially abusive partner when people attempted to withdraw money from their account.
Tipo de Mídia	Interatividade
Comprimento	120 seconds
Produtor da agência	Aisling O’Dwyer
Director executivo criativo	Alan Kelly
Director criativo	Stephen Rogers
Director de arte	Matt Evans
Redator	James Pash
Designer	Gerard Sexton
Designer	Stephen Flynn
Diretor dos Negócios	Jimi McGrath
Director de contas	Emily Lyons
Account Manager	Amy Harrington
Strategy/Planning	Bronagh O’Donovan
Data Strategist	Jennifer Langan
Project Manager	Irene Sharkey
Director técnico	Daire Lennon
Realizador	Ross Whitaker
Produtor	Aideen O’Sullivan
Editor	Robert Hegarty
Post-production Supervisor	Jen Connolly Raygun
Designer de produção	Joe Fallover