To 75% of Russians, who've never left Russia, the rest of the planet can feel as remote as Mars. To inspire them to buy an airline ticket and go out into the world, S7 Airlines and Wieden+Kennedy Amsterdam created EARTH7, the space rover designed for earth. The augmented reality experience put users in the driving seat and enabled them to explore a desert 5,000 miles away using gesture control technology. Participants could win a ticket to any S7 destination.
75% of Russians have never left Russia. To them, the rest of our planet feels as remote as Mars. To inspire people to go forth into the unknown we’ve created EARTH7 – the space rover destined for Earth. It is a once-in-a-lifetime opportunity to put yourself in space pioneers’ shoes and explore a desert located 5000 km away, using a unique space rover and innovative gesture control technology. The immersive augmented reality game gave every pilot a chance to win a ticket to any S7 destination, by collecting 3 life samples, available only on Earth.