Tina Fegent

Tina Fegent

Owner at Tina Fegent Limited
London, Reino Unido

Sumário

One of the first to work in Marketing Procurement over 30 years ago.

I established many of the first Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn't a category of marketing that I haven't had experience of.

My USP for a buyer is that I then worked supplier / agency side by joining Grey Advertising as their Commercial Director, negotiating with the Agencies many clients, and managing the agency overheads. I then did the same role at Lowe Advertising. An experience that taught me how agencies work commercially.

In 2006 I set up Tina Fegent Consulting to offer a Marketing Procurement Consultancy service to clients.

Clients have included Adidas, Age UK, BBC, British Land, Debenhams, KPMG, Moneysupermarket.com, RNLI, SSE, Vodafone, William Hill and John Lewis and Waitrose.

I work at a strategic level to help identify what is required to make marketing procurement a success in an organisation. Market knowledge and stakeholder engagement being some of my key attributes. I manage and work alongside clients and agencies to make sure that the right relationships are in place with the right agencies at the right commercial terms. I mentor and I train procurement teams as well.

I have chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing since its inception in 2006. I was a key contributor to the Magic and Logic initiative within the marketing industry. I undertake a lot of external speaking engagements on marketing procurement as well as contributing to many press articles as well.

I was awarded a Women in Marketing Award in 2013/14 for the Best Female Marketer: Independent Consultant.

Specialties: Purchasing of all Marketing categories. Strategic Sourcing. Category Management and Supplier Relationship Management. Mentoring. Training. Recruitment.

Positions

Director
Tina Fegent Limited
June 2006 - Present (17 anos 9 meses)
Marketing Procurement Consultancy for Marketers, Procurement and Agencies.
Owner
Oxford, Reino Unido
2006 - 2008 (2 anos)
Head of Procurement Consultancy
AAR
2006 - 2007 (1 ano)
Commercial Director
Lowe Advertising
2005 - 2006 (1 ano)
Commerical Director
Grey Advertising
2003 - 2005 (2 anos)
Head of Marketing Purchasing
Orange
1999 - 2003 (4 anos)
Purchasing Manager
GSK
1996 - 1999 (3 anos)
Purchasing Manager
BT Cellnet
1991 - 1996 (5 anos)
Corporate Purchasing Graduate
Thorn EMI
1988 - 1991 (3 anos)

Educação

Business Studies

1984 - 1988 (4 anos)

Business Studies

1982 - 1984 (2 anos)

Similar Talent

Tuuli Kahma
Owner
Breezeway Oy, Espoo
David Wethey
Owner
Agency Assessments International Ltd.
Gianluca Gualtieri
Owner
GG Marketing Communication Consultancy
Alan Thompson
Owner
The Haystack Group
Michael Palma
Founder and Owner
The Palma Group
Meghan McDonnell
President and Owner of Pile and Company
Pile & Company

Create a free Talent profile and become a member of AdForum

Get Started