Technology Director
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Dwight Eschliman Photography
| Titulo | I'm Moving to Canada |
| Agência | Publicis New York |
| Campanha | I'm moving to Canada |
| Anunciante | Doctors of the World |
| Marca | Doctors of the World |
| Posted | Julho 2017 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| História | We used one disaster, the US Presidential Election, to draw attention to another disaster, the Syrian refugee crisis. Using Google trends, we noticed that Trump’s nomination was causing a huge spike in the search term “Move to Canada”.So, we set out hold up a mirror to Americans considering to flee the US because of an orange man in an ill-fitting suit. And draw a parallel to the plight of the Syrian refugees, who were fleeing for their lives. How?With Google AdWords we hijacked the moment Americans were searching and directed them to our site: ImMovingtoCanada.orgIn addition, we launched a social campaign responding real-time to the debates and news, to further drive people to our site.Once there, we compared Americans fleeing due to the election, to the Syrian refugees who were fleeing for their lives. And gave visitors a reason to donate towards the cause. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Chief Creative Officer | Andy Bird |
| Director executivo criativo | Joe Johnson |
| Director criativo | Jeremy Filgate |
| Director criativo | Josh Horn |
| Director criativo | Einav Jacubovich |
| Produtor da agência | Hadleigh Arnst |
| Integrated Producer | Jason Bailey |
| Editor | Doug Zaner |
| Diretor de Estratégia | Erica Herman |
| Estrategista | Beth Beckman |
| Search Analyst | Evan Finkelstein |
| Executivo de contas | Michael Emer |
| Technology Director | Alec Cummings |
| Associate Technical Director | Wojo Wieronski |