Nike - "Unlimited Stadium"

BBH Singapore

BBH Singapore Singapore, Cingapura

Prêmios

36358

Marca: Nike
País: Reino Unido

Anunciante: Nike

Titulo	Unlimited Stadium
Agência	BBH Singapore
Campanha	Nike Unlimited Stadium
Anunciante	Nike
Marca	Nike
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Vestuário, moda e calçado
História	Sometimes the hardest race you run is against yourself. Designed to replicate the shape of a Nike LunarEpic shoe, the Unlimited Stadium featured a 200 metre running track lined with LED screens. Runners could engage in a virtual race against avatars of themselves, which challenged them to keep bettering their best. Built-in features made the technology feel more human, and the training more engaging.
Tipo de Mídia	Viral
Comprimento	141 seconds
Director criativo	Aste Gutiérrez
Redator	Aste Gutiérrez
Director de arte	Matteo Catanese
Creative technologist	Zac Ong
Diretor dos Negócios	Sid Tuli
Account Manager	Cheryl Cheong
Producer	Samantha Dalton
Operations Director	Lesley Chelvan
Studio Manager	Eddie Jackson
Studio Artist	Siew Wan Kew
Director executivo criativo	Scott McClelland
Managing Partner	David Webster
Produtora	Party
Production Creative Director	Masashi Kawamura
Production Art Director	Hisayoshi Hayashi
Technical Supervisor	Qanta Shimizu
Project Manager	Mandy Wang
Project Manager	Sachie Aihara
Director multimédia	Roy Ryo 良
Visual Producer	Akane Inada
Programador	Yoshei Kajiwara
Director técnico	Takeru Kobayashi
Director técnico	Yohei Kajiwara
Director multimédia	Yoichi Kanazawa
Programador	Ryusuke Izumida
Programador	Takahisa Maeda
Programador	Takumi Saito
Designer	Ryotaro Nakano
Operations Director	Phil Dabrowski
Experiential Production Partner	Jack Morton Worldwide