Titulo | Take-off Tips |
Agência | DDB Unlimited |
Campanha | Take-off Tips |
Anunciante | KLM |
Marca | KLM |
Data da primeira Transmissão/Publicação | 2019 / 1 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Filosofia | Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face - just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Ed van Bennekom |
Managing Diretor | Esther te Pas |
Head of Marketing | Natascha van Roode |
Produtora | Circus Family |
Empresa de produção | The Compound |
Empresa de design sonoro | MassiveMusic |