Natascha van Roode
Head of global Marketing Communication at KLM
Amsterdam, Países Baixos
TituloTake-off Tips
Agência
Campanha Take-off Tips
Anunciante KLM
Marca KLM
Data da primeira Transmissão/Publicação 2019 / 1
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Filosofia Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face - just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.
Tipo de Mídia Case Study
Comprimento
Director criativo
Managing Diretor
Head of Marketing
Produtora
Empresa de produção
Empresa de design sonoro

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