Paul Duijser
Digital Designer at Ogilvy & Mather Amsterdam
Amsterdam, Países Baixos
TituloVolvo – Lifesaver
BriefWe decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.
Agência
Campanha Volvo – Lifesaver
Anunciante Volvo
Marca Volvo
Data da primeira Transmissão/Publicação 2019 / 11
Sector Empresarial Automóveis
História With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
Tipo de Mídia Digital Installation
Comprimento
Produtora
Director executivo criativo
Director executivo criativo
Equipa criativa
Equipa criativa
Director criativo
Director criativo
Design Lead

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