Marco Kicken
Digital Campaign Architect at Holland Casino
Amsterdam, Países Baixos
TituloTramroulette
Agência
Campanha Tramroulette
Anunciante Holland Casino
Marca Holland Casino
Data da primeira Transmissão/Publicação
Sector Empresarial Lotarias e jogos de sorte
História How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.

Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.
Tipo de Mídia Exterior
Comprimento
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Redator
Designer
Produtor da agência
Produtora
Produtora
Realizador
Fotógrafo
Fotógrafo Wouter Koomen
Fotógrafo Mink Pinster
Fotógrafo
Editor Frits-Jan Smit
Som
Música
Supervisor de desing técnico
Supervisor de desing técnico
Supervisor de desing técnico
Account Manager
Account Manager
Account Manager
Account Manager

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