| Titulo | The Campaign That Never Saw The Light |
| Agência | J. Walter Thompson Riyadh |
| Campanha | The Campaign That Never Saw The Light |
| Anunciante | Saudi Telecom Company |
| Marca | Saudi Telecom Company |
| Data da primeira Transmissão/Publicação | 2017 / 3 |
| Sector Empresarial | Serviços de telecomunicações |
| História | Saudis are known for being a nocturnal society. So when we wanted to promote STC’s full customer service app ‘MySTC’, we thought of taking over the night through contextual & timely messages - that popped up at night and disappeared during the day - to remind our customers that they can fulfill their requests on MySTC just when our customers thought that we stopped operating. So if someone was cruising at night, we used LEDs & billboards with a message: No one is open at this hour; but we are. MySTC, your store around the clock. If someone is on Facebook, our message was: Friend’s all asleep? We are here for you. Through a barrage of nighttime messages on several channels, that were cheaper to execute as it avoided primetime hours, we used the night to save the day at a minimal cost & with immense success |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Creation Officer | Chafic Haddad |
| Director executivo criativo | Rayyan Aoun |
| Director criativo | Amr Wagih Mergawi |
| Redator | Maian Alken |
| Director de arte | Jean Al Azar |
| Director de arte | Max Dipasupil |
| Planning Director | Dana al Kutoubi |
| Business Manager | Jad Haddad |
| Account Manager | Maan Gelidan |
| Marketing Manager | Ahmed Alsahhaf |
| Digital Media Lead | Naif Alqazlan |
| Digital Media | Abdullah Alotaibi |
| Director de arte | Firas Ghannam |
More Work
SEE ALLAkhou Nora
- MARCA:
- Saudi Telecom Company
- AGÊNCIA:
- J. Walter Thompson Riyadh