Colorado Department of Public Health and Environment (CDPHE) PrEP - "Proud to be PrEPPED"

Amélie Company

Amélie Company Denver, Estados Unidos

5046

Anunciante: Colorado Department of Public Health and Environment (CDPHE) PrEP

Titulo	Proud to be PrEPPED
Agência	Amélie Company
Campanha	Proud to be PrEPPED
Anunciante	Colorado Department of Public Health and Environment (CDPHE) PrEP
Marca	Colorado Department of Public Health and Environment (CDPHE) PrEP
Posted	Fevereiro 2018
Sector Empresarial	Segurança pública, saúde e higiene
História	One case of HIV is diagnosed in Colorado each day. The Colorado Department of Public Health and Environment tasked Amèlie to help eradicate this epidemic by informing the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. The campaign put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP, such as price, accessibility and lifestyle stereotypes. The “Proud to be PrEPPED” campaign used video, social posts, a robust website and ever a 32-foot interactive wall at Denver PrideFest to show how PrEP keeps communities healthy and poised to end HIV once and for all.
Tipo de Mídia	Interatividade
Chief Creative Officer	Pat Feehery
Director de arte	Chelsea Anderson
Redator	Rachel Edwards
Director de contas	Mackie Clonts
Supervisor de conta	Brenna Hersey
Executivo de contas	Jana Schneider
Produtor da agência	Heather Popenhagen
Retocador digital	Todd Fisher
Produtora	Proctor Productions
Retocador digital	Todd Fisher
Produtora	Proctor Productions