Eleanor Metcalf
Strategic Planner at J. Walter Thompson London
London, Reino Unido
TituloWill You Pass The Humanity Test?
Agência
Campanha The Humanity Test
Anunciante United Nations Women
Marca UN Women
Data da primeira Transmissão/Publicação 2018 / 5
Sector Empresarial Instituições, organizações não governamentais
História We all know what a bride looks like right? Apparently not. The Humanity Test hijacked Google recapture technology, mixing photos of real girls forced to become child brides with the bright, shiny stock photos of brides. 73% failed the “I am not a robot” test and quickly learned the horrific stories behind each photo. It has been called jarring and eye-opening. A campaign that dares to call us failures ౼ and was so successful that we wanted to share our failure with the world.
Tipo de Mídia Web site
Comprimento
Equipa criativa
Equipa criativa
Creative Producer
Creative Producer
Creative technologist
Creative technologist
Planeador
Director de contas
Account Manager
Account Manager
Designer

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