Martin Donozo
Director at Ladoble
Buenos Aires, Argentina
TituloPerspectives (2mn)
BriefIn Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed.
Agência
Campanha Cyberbullying
Anunciante Movistar
Marca Movistar
PostedNovembro 2018
Sector Empresarial Serviços de telefone móvel
História In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.
Tipo de Mídia Mobile
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Redator
Director de arte
Director executivo criativo
Director executivo criativo
Executivo de contas
Project Manager
Client Services Director
Client Services Director
Director criativo
Director criativo
Director de contas
Produtora
Realizador
Director de fotografia
Producer
Produtor executivo
Produtor executivo
Editor
Produção musical
Empresa de design sonoro Porta Estudio

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started