RunTour - "Thousand Winners"

Geometry Global

Geometry Global Prague, República Tcheca

2758

Titulo	Thousand Winners
Agência	Geometry Global
Campanha	Thousand Winners
Anunciante	RunTour
Marca	RunTour
Data da primeira Transmissão/Publicação	2019 / 1
Sector Empresarial	Cultura, ócio e desporto
Filosofia	RunTour, the second most popular running event for amateurs in the Czech Republic, not only wanted to increase participation and generate revenue, but to become the nation’s number one. And with over 90% of amateur runners having no chance at winning a race, RunTour decided to use a little psychology. RunTour reprogrammed all the runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly (each overtake became 1% off at the merchandising stands). So, regardless of their position in the race, amateurs were back in competition. Thanks to the marketing investment of just 10 hours of RFID coding, sales shot up by 394%. And with 80% of all participants reported improved performance, registrations for RunTour’s next event have increased by 12%.
Tipo de Mídia	Case Study
Comprimento	90 seconds
Chief Creative Officer EMEA	Howard Smiedt
Director criativo	Julia Dovlatova
Director assistente criativo	Lluís Rotger Vidal
Creative	Carlos Baer
Director de arte	Andrei Didyk
Redator	Kai Granaas
Account Director	Jan Dvorak
Managing Director	Martin Pesta
Executive Director	Iva Welker
Project Manager	Miroslav Skopek
Project Manager	Nikola Mrackova