| Titulo | SAB - Spike Detector |
| Agência | Geometry Global - New York HQ |
| Campanha | SAB Spike Detector |
| Anunciante | Monwabisi Fandeso |
| Marca | Monwabisi Fandeso |
| Posted | Mai 2017 |
| Sector Empresarial | Bebidas alcoólicas |
| História | South Africa has the highest rate of rape in the world. Many of these cases are due to the use of "date rape" drugs at night clubs and college campuses. During Sexual Assault Awareness Month and in support of their "Drink Responsibly Initiative", South African Breweries developed The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test. This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Art Director | Claudia Sharbel-Fahry |
| Chief Creative Officer | Howard Smiedt |
| Executive Creative Director | Margarita Karvouniaris |
| Creative Director | Gregory King |
| Director | Marios Nicolettis |
| Chief Creative Officer | Pete Case |
| Creative Director | Anneke Jacobs |
| Editor | Kelly Harding |
| Director de fotografia | Mike Bell |
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