Howard Smiedt
Chief Creative Officer - EMEA at Geometry Global EMEA
London, Reino Unido
TituloSAB - Spike Detector
Agência
Campanha SAB Spike Detector
Anunciante Monwabisi Fandeso
Marca Monwabisi Fandeso
PostedAbril 2017
Sector Empresarial Bebidas alcoólicas
História South Africa has the highest rate of rape in the world. Many of these cases are due to the use of "date rape" drugs at night clubs and college campuses. During Sexual Assault Awareness Month and in support of their "Drink Responsibly Initiative", South African Breweries developed The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test. This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it.
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Art Director
Chief Creative Officer
Executive Creative Director
Creative Director
Director
Chief Creative Officer
Creative Director
Editor
Director de fotografia

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