Maggie Blouin Pearl
Executive Sound Producer at Soft Citizen
Toronto, Canadá
TituloGiggles
BriefBarely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them.
Agência
Campanha Barely High is Still Too High to Drive
Anunciante Government of Ontario
Marca ONGov
PostedNovembro 2019
Sector Empresarial Governo e outras instituições
Legenda The Risks are Real.
História Driving a vehicle while you’re impaired by cannabis is illegal and dangerous. This includes cars, trucks, boats, snowmobiles and off-road vehicles.

You are not a safer driver when you’re high. Cannabis affects your judgment, coordination and reaction time, and increases your chances of being in a collision. In 2016, 74 people were killed in collisions involving a driver under the influence of drugs in Ontario according to police reports.

Barely high is still too high to drive – don’t risk your future or your life. Never get behind the wheel after using cannabis.
Tipo de Mídia Televisão e Cinema
Comprimento
Mais Informações Ontario.ca/TooHighToDrive
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