Titulo | Giggles |
Brief | Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them. |
Agência | McCann Montreal |
Campanha | Barely High is Still Too High to Drive |
Anunciante | Government of Ontario |
Marca | ONGov |
Posted | Novembro 2019 |
Sector Empresarial | Governo e outras instituições |
Legenda | The Risks are Real. |
História | Driving a vehicle while you’re impaired by cannabis is illegal and dangerous. This includes cars, trucks, boats, snowmobiles and off-road vehicles. You are not a safer driver when you’re high. Cannabis affects your judgment, coordination and reaction time, and increases your chances of being in a collision. In 2016, 74 people were killed in collisions involving a driver under the influence of drugs in Ontario according to police reports. Barely high is still too high to drive – don’t risk your future or your life. Never get behind the wheel after using cannabis. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mais Informações | Ontario.ca/TooHighToDrive |
Produção musical | Pirate Toronto |
Director executivo criativo | Josh Stein |
Director criativo | Chris Duffett |
Redator | Chris Duffett |
Director criativo | Rob Trickey |
Director de arte | Rob Trickey |
Produtor executivo | Jacqueline Bellmore |
Account Manager | Tracy Curti |
Account Manager | Michelle Li |
Produtora | Soft Citizen |
Realizador | The Perlorian Brothers |
Produtor executivo | Eva Preger |
Produtor executivo | Link York |
Produtor executivo | Rob Burns |
Produtor de linha | Merrie Wasson |
Director de fotografia | Mikail Petrenko |
Designer de produção | Alexis DeBad |
Casting Production | Jigsaw Casting |
Casting | Shasta Lutz |
Pós produção | Tory Osler |
Editor | Griff Henderson |
Assistant Editor | Kerstin Juby |
Produtor executivo | Tory Osler |
Colorist | Wade Odlum |
VFX Artist | Ben Spergel |
Produtor executivo | Grant Pye |
Producer | Tom Eymundson |
Producer | Maggie Blouin Pearl |
Música | LPGs over Hawaii by Solvent |
Realizador | Jacqueline Bellmore |