Tone Aston
Creative Director / Sound Designer at Rumble Studios
Sydney, Austrália
TituloThe More The Merrier
Agência
Campanha The More The Merrier
Anunciante Aldi
Marca Aldi
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Grandes armazéns, supermercados
História Brief Explanation
At Christmas, Australians welcome blow-ins and drop-ins, tag-alongs and plus-ones. It's the 'More the Merrier' and that's the way we like it. And thanks to ALDI's quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. This year, we're telling the story of Doug, a stubborn batsman whose forty year innings of backyard cricket drew people from far and wide.
Filosofia At Christmas, Australians welcome blow-ins and drop-ins, tag-alongs and plus-ones. It's the more the merrier in Australia and that's the way we like it. Thanks to ALDI's quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. This year, we're telling the true-ish story of Doug, a stubborn batsman whose epic innings of backyard cricket drew people from far and wide. They came for the cricket but stayed for the spread. It's not just a battle between bat and ball. It's a battle between ego and grumbly tummy. Between pride and pavlova. Eventually, the temptation of a Christmas feast proved too much for Doug, and he gave up his wicket to share in the festivities. 'The More The Merrier' campaign launched with a TV ad and will be followed by a series of retail TV ads with everything you'll need for entertaining, feasting, gifting and decorating. The integrated campaign is also supported by digital display, outdoor, social, POS, eDMs, ALDI catalogues and https://www.aldi.com.au/christmas. Says Alex Derwin, creative director, BMF: "It's been a big year for ALDI. We've launched a new brand positioning, rolled out a new retail platform, and managed to squeeze in the implementation of a new global logo - alongside our regular campaign activity. Now, it's time to tell a good old-fashioned Christmas story that's celebrating an authentic Aussie legend." Says Steve McArdle, managing director, BMF: "We've celebrated the joys of the perfect Aussie Christmas for the last 5 years. We've stayed true to that, but moved it up a notch. Enter stage left an epic Christmas fable done in a perfect Aussie way that invites everyone to join in the festive feast of Merriment. We're very proud and we hope it tickles your fancy." Says an ALDI spokesperson: "Our Christmas campaigns have contributed significantly to business growth over the last couple of years. This year we've found a fresh take on Christmas in Australia that will entice even more shoppers to explore ALDI's Christmas range and experience the category leading prices."
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Alemanha
Produtora
Produtora
Director executivo criativo
Creative Director
Director assistente criativo
Redator
Redator
Designer
Executive Planning Director
Head of Planning
Planning Executive
Managing Director
Group Account Director
Account Director
Account Manager
Executivo de contas
Agency Producer
Director
Producer
Produtor executivo
DoP
Casting
Director de arte
Pós produção
Editor
Music Elliot @Turning Studios
Sound Design Tone Aston @Rumble Studios
Audio post Tone Aston @Rumble Studios
Art Buyer (Print)
Photographer (Print)
Marketing Director
Marketing Manager
Marketing Assistant
Media Agency
Realizador
Produtor
Produtor executivo
Director de fotografia
Casting
Director de arte
Editor
Música
Audio Engineer / Sound Designer
Audio Post
Director executivo criativo
Director criativo
Director assistente criativo
Director de arte
Redator
Redator
Designer
Executive Planning Director
Head Of Planning
Planeador
Managing Diretor
Group Account Director
Director de contas
Account Manager
Executivo de contas
Produtor da agência
Marketing Director
Marketing Manager
Empresa de produção
Produção
Redator
Director de contas
Produtor da agência
Produtor executivo
Director de fotografia
Casting Art Director
Editor
Sound Designer
Producer
Produtora
Produtora
Executive Creative Director Cam Blackley
Creative Director Alex Derwin
Associate Creative Director & Art Director Rosita Rawnsley-Mason
Copywriter Hans Christian Berents
Copywriter Tom Johnson
Designer Matthew Hughes
Executive Planning Director Christina Aventi
Head of Planning Hugh Munro
Planning Executive Kellie Box
Managing Director Stephen McArdle
Group Account Director Toby Hussey
Account Director Rose Flowers
Account Manager James Arnold
Account Executive India Gates
Senior Agency Producer Emma Friend
Director Hamish Rothwell
Producer Llew Griffiths
Executive Producer Sam Long
DoP Germain McMicking
Casting Alison Meadows
Casting Art Director Guy Treadgold
Editor Peter Sciberras
Music Elliot Wheeler
Sound Design / Audio post Tone Aston
Marketing Director Mark Richardson
Marketing Manager Kylie Warnke
Marketing Assistant Katherine Franulovich
Entrant Company BMF ADVERTISING
Idea Creation BMF ADVERTISING
Production GOODOIL FILMS
Production ARC EDIT
Production ALT.VFX
Production TURNING STUDIOS
Production RUMBLE STUDIOS
Additional Company MULLINARS CASTING CONSULTANTS

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