Titulo | Heist |
Agência | BBDO New York |
Campanha | Heist |
Anunciante | Mars, Inc. |
Marca | Snickers |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Barras doces |
Filosofia | “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done. The spot ran across network and cable TV, as well as online. “Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Anonymous Content |
VFX Company | MPC NY |
Empresa de produção | MacKenzie Cutler |
Executivo de contas | Kirsten Flanik |
Executivo de contas | Susannah Keller |
Executivo de contas | Lisa Piliguian |
Executivo de contas | Carrie White |
Executivo de contas | Blake Maraoui |
Executivo de contas | Danee Fields |
Planning Director | Christina Stoddard |
Planeador estratégico | Michael Schonfeld |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Gianfranco Arena |
Director executivo criativo | Peter Kain |
Director criativo | Scott Mahoney |
Director criativo | Dan Oliva |
Director assistente criativo | Austin Mankey |
Director assistente criativo | Mike Motch |
Director de arte | Tanner Thompson |
Director of Integrated Production | David Rolfe |
Group Director Behavioral Planning | Annemarie Norris |
Group Agency Executive Producer | Amy Wertheimer |
Produtor da agência | Samantha Addy |
Music Producer | Melissa Chester |
Senior Project Manager | Amy Orgel |
Realizador | Tim Godsall |
Produtor executivo | SueEllen Clair |
Produtor executivo | Carl Sturges |
Produtor de linha | Brady Vant Hull |
Director de fotografia | Darko Suvak |
Table Top Production Company | Michael Schrom & Co. |
Tabletop Director | Michael Schrom |
VFX Creative Director | Tim Crean |
VFX Executive Producer | Camila DiBiaggi |
Editorial Executive Producer | Gina Pagano |
Editor | Ian Mackenzie |
Assistant Editor | Cooper MacLane |
Online Editor | Jimmy Hayhow |
Colorização | Company 3 |
Colorist | Tim Masick |
Mix Company | Heard City |
Mixer | Keith Reynaud |