Titulo | Snickers Live |
Agência | BBDO New York |
Campanha | Snickers Live Ads |
Anunciante | Mars, Inc. |
Marca | Snickers |
Data da primeira Transmissão/Publicação | 2017 / 1 |
Sector Empresarial | Barras doces |
História | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | O Positive |
Account Manager | Blake Maraoui |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director criativo | Scott Mahoney |
Director criativo | Dan Oliva |
Director executivo criativo | Gianfranco Arena |
Director executivo criativo | Peter Kain |
Director de contas | Lisa Piliguian |
Director de contas | Tani Corbacho |
Head of TV | Devon Clark |
Director de contas | Susannah Keller |
Executivo de contas | Danee Fields |
Music Producer | Melissa Chester |
Planeador estratégico | Sean Stogner |
Planeador | Annemarie Norris |
Produção de som | Andres Velasquez |
Produção de som | Andrew Tracy |
Empresa de design sonoro | One Thousand Birds |
Compositor | John Adair |
Producer | Paul Schultz |
Producer | Laura Dopp |
Produção musical | Emoto |
Produtor executivo | Chrissy DeSimone |
Editor | Geoff Hounsell |
Empresa de produção | Arcade Edit |
Assistant Editor | Laura Sanford |
Producer | Adam Becht |
Produtor executivo | Steve Greenstein |
Produtor executivo | Ralph Laucella |
Produtor executivo | Marc Grill |
Director de fotografia | Mauro Fiore |
Realizador | Jim Jenkins |
Producer | Blake Morrison |