| Titulo | The Boy Nobody Could See |
| Agência | Impact BBDO |
| Campanha | Show Yourself |
| Anunciante | Centrepoint |
| Marca | Centrepoint |
| Data da primeira Transmissão/Publicação | 2018 / 1 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Filosofia | Centrepoint, the Middle East’s biggest fashion store and also the region’s most coveted fashion retail brand has launched its newest brand campaign. Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion. Not only does the campaign target a growing segment of the youth who constantly battle to express themselves, but cuts across a wide spectrum of audiences - especially in the region that can relate to the emotion and the lack of it. For them, fashion-confidence is a powerful ally and a response to the uncertainty. Produced by Truffle, Beirut, and directed by Martin Stirling, the film tells the story of ‘The boy nobody could see’ and features Passenger cover ‘Let her go’ by Anna Pancaldi and Arch Birds. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Online Editior | MPC LDN |
| Edit Company | The Assembly Rooms |
| Marketing Manager | Rupal Panjani |
| Head of Marketing | Shyam Sunder |
| Brand | Simon Cooper |
| Planner | Saurabh Dahiya |
| General Manager | Colin Farmer |
| Director executivo criativo | Fadi Yaish |
| Director assistente criativo | Alok Mohan |
| Agency Production | Aly Seifelnasr |
| Account Manager | Lizelle Rodrigues |
| Account Manager | Rima Hussein |
| Account Director | Christopher Kiernan |
| Account Director | Andrew Peacock |
| Music Supervision | Leland |
| Artists | Let Her Go by Anna Pancaldi and Arch Birds |
| Edit Assistant | Eve Ashwell |
| Grade | Jean-Clément Soret |
| Designer de produção | Natasa Rogelj |
| Produtora | Truffle Beirut |
| Produtor executivo | Michel Abou Zeid |
| Produtor executivo | Cynthia Chammas |
| Director de fotografia | Carl Burke |
| Director | Martin Stirling |
| Costume | Valter Kobal |