David Medina
Gaffer at Bacon
Copenhagen , Dinamarca
TituloTug of Hope
Agência
Campanha Tug of Hope
Anunciante Papalote Museo Del Nino
Marca Papalote Museo Del Nino
Data da primeira Transmissão/Publicação 2017 / 1
Sector Empresarial Festivais, museus
Legenda Touch. Play and Learn
Legenda (língua original) toco, juego y aprendo
Filosofia To shorten those distances and knock down the walls between all children of Mexico City, Papalote Children's Museum, concerned not only about teaching arts and sciences; even to help foster the values ​​of children, created the The Wall Breaker Rope; a game which allows to join children from the most distant parts of the city.
Problema Divisions make us to think we are different. One example is Mexico City, one of the most populated cities in the world - more than 20 million of habitants, according to UN data. A place where distances become walls that separate, divide and even become borders.
Resultado Thanks to this game, the The Wall Breaker Rope, that was never seen before, children at the opposite ends of the city, regardless of their socioeconomic conditions, played with each other to have fun and get to know each other. But the most important, was that children could learn that They are essentially the same, highlighting the value of friendship. 
Tipo de Mídia Case Study
Comprimento
Creative Vice President
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