Chevrolet - "Then/Now 1"

Commonwealth//McCann

Commonwealth//McCann Detroit, Estados Unidos

9118

Titulo	Then/Now 1
Agência	Commonwealth//McCann
Campanha	Then/Now
Anunciante	General Motors Corp.
Marca	Chevrolet
Data da primeira Transmissão/Publicação	2017 / 11
Sector Empresarial	Automóveis
História	Then and Now PrintTo prove that Chevrolet trucks have been dependable for 100 years, we recreated actual Chevy print ads from the past, and then ran them back-to-back in print publications. The two print pieces mimicked each other exactly in terms of layout and design. On the first page was the actual Chevy print ad from the past. Then, on the very next page, was the recreation with updated imagery and copy in the same exact style and appearance — showing that Chevy trucks are just as dependable as they ever were.
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Duffy Patten
Director executivo criativo	Bob Guisgand
Director criativo	Kathy Speck
Director criativo	Andy Ozark
Director assistente criativo	Erik Bjorklund
Director assistente criativo	Andrew Bouwkamp
Director de contas	Bill Wilt
Director de contas	Bill Freed
Supervisor de conta	Andrew Punzal
Executivo de contas	Christie Greniner
Project Manager	Voytek Orlik
Producer	Sharon Miller
Creative Agency	McCann Mumbai