| Titulo | All-New LEGO® Batmobile from Chevy |
| Brief | You know who makes the Batmobile? Chevrolet. Including the Batmobile in the new LEGO Batman movie. So here we see a focus group of Chevy customers – in LEGO form – chatting about what kind of person might drive the mysterious new car. “A loner,” they decide, who has “self esteem issues” and is “defensive”. Needless to say, Batman himself does not agree. “You’re bad at reading people,” he tells them. LEGO Batman is a bit of a jerk. |
| Agência | Commonwealth//McCann |
| Campanha | All-New LEGO® Batmobile from Chevy |
| Anunciante | General Motors Corp. |
| Marca | Chevrolet/Lego |
| Data da primeira Transmissão/Publicação | 2017 / 1 |
| Sector Empresarial | Automotor |
| História | Our film opens like all other in-campaign films for Chevrolet, with our moderator Potsch thanking focus group attendees for being there and introducing them to the Chevrolet vehicle they would be talking about. But unlike the 53 “Real People. Not Actors.” films that came before this, there weren’t any people at all – this time it featured LEGO minifigures and starred none other than Batman. And there wasn’t a traditional Chevrolet vehicle either, this film showcased the all-new Chevy LEGO Batmobile. In a comedic approach, the film focuses on the ‘person’ who may drive the vehicle rather than vehicle features that may benefit a particular driver. This convergence of equities perfectly marries the tone of Chevrolet films to the humorous tone found in “The LEGO: Batman Movie”. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Gary Pascoe |
| Director criativo | John Fiebke |
| Director criativo | Tim Mattimore |
| Director de contas | Rebecca Chow |
| Director assistente criativo | Erik Bjorklund |
| Director assistente criativo | Andrew Bouwkamp |
| Produtor executivo | Kelly Balagna |
| Produtor executivo | Paul Renusch |
| Producer | Samantha Daniel |
| Director executivo criativo | Duffy Patten |
| Director executivo criativo | Bob Guisgand |
| Chefe de produção | Jim Riche |
| Realizador | Augusto Schillaci |
More Work
SEE ALLSilverado Then and Now
- MARCA:
- Chevrolet
- AGÊNCIA:
- Commonwealth//McCann
Then/Now 2
- MARCA:
- Chevrolet
- AGÊNCIA:
- Commonwealth//McCann
Then/Now 3
- MARCA:
- Chevrolet
- AGÊNCIA:
- Commonwealth//McCann
Then/Now 1
- MARCA:
- Chevrolet
- AGÊNCIA:
- Commonwealth//McCann