Sumário
I guess I should be grateful to my mum for sticking me in front of the box during the summer holidays to keep me occupied as a kid. If it wasn’t for the likes of the Hamlet, Hovis and Cinzano ads, who knows what path I would have taken in later life. CDP and the likes, I owe you so much.
Fast-forward 30 years and my passion for great ideas that resonate with audiences are deeply rooted in everything I do. Although the creative landscape has changed drastically,
the importance of ‘the idea’ hasn’t and that’s what gets me out of bed every day.
I was blessed to work at HTW under Steve Harrison early in my career, an agency where the idea was King and craft was its Queen. Being surrounded by such talented people across all departments, with one common goal had a massive influence on me. An influence I’ve tried to instil wherever I’ve worked ever since.
I consider myself media neutral and take pride in coming up with ideas that are big enough to span all channels. Over the years I’ve covered a fair few, from Digital, Direct, Experiential, Mobile, Social, Radio and a little ATL along the way.
I’ve repositioned Sol beer and launched the Range Rover Evoque. I’ve helped save the fortunes of Nokia with the Lumia 800, while engaging new audiences for Pringles. I’ve even got Jessica Ennis to shine even brighter for Adidas. All this hard work hasn’t gone unnoticed, as I’ve managed to pick up a few awards on my journey.
This is my story so far, here’s to what the next chapter holds…
Skills
- Creative Direction
- Art Direction
- Concept Development
- Advertising
- Integrated Marketing
- Creative Strategy
- Logo Design
- Typography
- Brand Development
- Branding & Identity
- Digital Marketing
- Interactive Advertising
- Corporate Identity
- Graphic Design
- Digital Strategy
- Interaction Design
- Direct Mail
- Outdoor Advertising
- Corporate Branding
- User Interface Design
- Posters
- User Experience
- Brochures
- Art
- Motion Graphics
Talent you might be interested in
Positions
Associate Creative Director
Senior Conceptual Art Director
Clients: Britvic Group, Carlsberg Group, Cereal Partners Worldwide, Heineken (Sol), Mahou San Miguel group, Richmond, Walls, Weetabix.
Creative Head
Clients: Aegon, Carlsberg Group, Dove, Dulux, Guinness, Jordan Cereals, Lindt, Mars Group, Royal Mail, Wrigleys's Airwaves
Art Director
Clients: Bank of America, Duracell, FedEx, Ford, Land Rover, Learndirect, Lufthansa, Microsoft, Orange, P&G, Pringles, Telefonica, Volvo, Xerox.
Head of Design/Art Director
Within the first year Impact had grossed a £1.2M turnover and as a result I was briefed
to help set up and implement the launch of Impact across the global network. After its success I was approached by the main agency to head up the design department at HTW. My remit was to improve design and art direction across all accounts and manage a team of up to ten designers. I helped win a series of awards in 2007/8 and was also one of the key team members that won the £7 million Orange account, which led to me becoming the brand guardian of the account.
Clients: Bacardi, Citibank, Ford, Fosters, Hertz, Kraft, Kronenbourg, Lancome, Land Rover, Learndirect, Microsoft, Newcastle Brown Ale, Orange, Rolls-Royce, Samsung, San Miguel, Vodafone, Xbox, Xerox.
Senior Graphic Designer/Art Director
Graphic Designer
branding and identity, corporate literature, annual reports, packaging and point of sale.
Clients: BBC Multimedia, BMW, HM Customs and Excise, Jump Design and Direction, Mitsubushi.
Freelance Junior Designer
The majority of my work focused on Editorial and Press.
