Ella Monti
Creative at McCann London
London, Reino Unido
TituloLoFi Beats Suicide
Agência
Campanha Lo-Fi beats suicide
Anunciante College Music
Marca College Music
Data da primeira Transmissão/Publicação 2019 / 4
Sector Empresarial Serviços de diversão e lazer online
História Amidst a growing student mental health and suicide crisis, Vice UK was determined to help.   The ‘Lofi beats suicide’ campaign hijacked a live YouTube channel, where thousands of students gather to listen to Lofi music and watch a looping animation of a studying girl. A place where they frequently express feeling stressed, depressed and alone. The idea was simple: disrupt the continuous loop, with a bold and relatable 2-minute message – designed to grab attention, get students talking and provide help.    For the first time in 809 days, Study Girl stopped studying and considered taking her own life. But chose to live. This short sequence was followed by a call-to-action, crafted with support from the Samaritans.   By taking an innovative, relatable approach, we landed a powerful message, seen by millions which helped thousands.
Tipo de Mídia Interatividade
Comprimento
Founder
Founder
Director executivo criativo
Director executivo criativo
Chief Creative Officer
Chief Creative Officer
Senior Account Manager
President
President
Communications Director
Head of Business Affairs
Senior Project Manager
Director de contas
Senior Planner
Equipa criativa
Equipa criativa
Designer
Editor
Sound Company / Music Company
Sound Engineer
Sound Engineer
Illustrator
Animação

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