| Titulo | Weightless |
| Agência | FCB Canada |
| Campanha | Weightless |
| Anunciante | Bank of Montreal |
| Marca | BMO |
| Data da primeira Transmissão/Publicação | 2017 / 3 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós-produção | Alter Ego |
| Produtora | Untitled Films |
| VP, National Brand Leader | Michael Sanders |
| Chief Marketing Officer (CMO) | Connie Stefankiewicz |
| Brand Manager | Brenna Donoghue |
| Director de publicidade | Melanie Miron |
| Managing Diretor | Jennifer Carli |
| SVP Global Brand Management | Justine Fedak |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Director de contas | Ravi Singh |
| Group Account Director | Tracy Little |
| Group Creative Director | Jeremiah McNama |
| Group Creative Director | Andrew MacPhee |
| Chief Executive Officer (CEO) | Tyler Turnbull |
| Digital Art Director | Gira Moin |
| Produtor | Tessa Waisglass |
| Executivo de contas | Rameez Al Aghbar |
| Chief Strategy Officer | Shelley Brown |
| Produtor | Anick Rozon |
| Redator | Nimy Leshinski |
| Supervisor de conta | Alexandra Candet |
| Supervisor de conta | Allison Lochhead |
| Brand Strategy Director | Michael Sanders |
| Compositor | Annie-Claude Navert |
| Produção musical | Apollo Studios |
| Empresa de design sonoro | Apollo Studios |
| Artist | Michael Mooney |
| Artist | Baptiste |
| Editor | Griff Henderson |
| Produtor de linha | Trudy Turner |
| Produtor executivo | Lexy Kavluk |
| Produtor executivo | Peter Davis |
| Editorial | Saints Editorial |
| Director de fotografia | Christopher Mably |
| Realizador | Phil Brown |
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