Titulo | Clean Volkswagen |
Brief | This clever dig at VW’s emissions scandal plays on the fact that the word “volkswagen” actually means “people’s car”. The message, of course, is that public transport is a more environmentally friendly means of travel. |
Agência | Ruf Lanz Werbeagentur |
Campanha | Clean Volkswagen |
Anunciante | Verkehrsbetriebe Zurich - VBZ |
Marca | VBZ |
Posted | Novembro 2016 |
Sector Empresarial | Transportes públicos |
História | Zurich Public Transport (VBZ) is the second largest operator of transport services in Switzerland. VBZ provides the people of the city of Zurich and the surrounding regions with high-quality public transport services, 365 days a year, at least 20 hours a day. |
Tipo de Mídia | Imprensa e publicações |
Director criativo | Markus Ruf |
Director criativo | Danielle Lanz |
Redator | Markus Ruf |
Director de arte | Marcel Schläfle |
Designer gráfico | Laura Hofer |
Executivo de contas | Pascal Trütsch |
Supervisor de clientes | Heinz Vögeli |