2D Team
at
Time Based Arts, London
| Titulo | Viva la Vulva |
| Agência | AMV BBDO |
| Campanha | Viva la Vulva |
| Anunciante | Essity |
| Marca | Libresse |
| Data da primeira Transmissão/Publicação | 2018 / 11 |
| Sector Empresarial | Higiene feminina |
| História | Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Empresa de produção | Trim Editing |
| Produção de som | 750mph |
| Realizador | Kim Gehrig |
| Produtora | Somesuch Somesuch |
| Produtor executivo | Seth Wilson |
| Producer | Lee Groombridge |
| Casting | Leanne Flynn |
| Cinematografia | Deepa Keshvala |
| Wardrobe | Vanessa Coyle |
| Designer de produção | Marie Lanna |
| Editor | Elise Butt |
| Pós produção | Time Based Arts, London |
| Colorist | Simone Grattarola |
| Efeitos especiais | Stephen Grasso |
| Efeitos especiais | Francois Roisin |
| Producer | Jo Gutteridge |
| Motion Graphics | Tom Robinson |
| Motion Graphics | Stephen Ross |
| Nuke | Sarah Breakwell |
| Nuke | Linda Cineiawska |
| Nuke | Matt Shires |
| Nuke | Bernardo Varela |
| Nuke | Leandro Vazquez |
| Nuke | Grant White |
| Jamie Crofts | |
| Adam Paterson | |
| MANUEL PÉREZ DE CAMINO | |
| Luke Todd | |
| Leo Weston | |
| Produção musical | Soundtree Music |
| Music Supervision | Jay James |
| Music Supervision | Hils Macdonald |
| Music Supervision | Tom Kitson |
| MUSIC Artist | Camille Yarbrough |
| Music Producer | Peter Raeburn |
| Music Producer | Luke Fabia |
| Music Producer | Luis Almau |
| Sound Designer | Sam Ashwell |
| Director executivo criativo | Alex Grieve |
| Director executivo criativo | Adrian Rossi |
| Director criativo | Toby Allen |
| Director criativo | Jim Hilson |
| Director de arte | Diego Cardoso de Oliveira |
| Redator | Caio Giannella |
| Estrategista | Margaux Revol |
| Estrategista | Alaina Crystal |
| Estrategista | Bridget Angear |
| Agency TV Producer | Edwina Dennison |
| Retocador digital | Happy Finish |
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