Fabien Gaetan
Senior Creative Strategist at We Are Social
Paris, França
Titulo#StopThisMovie
Agência
Campanha Genocide in Burundi - #StopThisMovie
Anunciante FIDH
Marca FIDH
Data da primeira Transmissão/Publicação 2016 / 11
Sector Empresarial Instituições, organizações não governamentais
História The video entitled "Genocide in Burundi", by Pierre Nkurunziza, the President of Burundi, is set out like a real movie trailer and created in the style of numerous films based on African tragedies such as “Hotel Rwanda”, “The Last King of Scotland” and “Johnny Mad Dog”. The campaign “Genocide in Burundi” #StopThisMovie has been created to showcase a powerful message that if the situation in Burundi continues to deteriorate, this fictional trailer could become an actual real-life movie in the not so distant future. The only movie you wouldn’t want to see.
História (língua original) La FIDH (Fédération internationale des ligues des droits de l’Homme) dévoile la campagne #StopThisMovie. Cette campagne choc, imaginée et réalisée par l’agence We Are Social, reprend les codes du cinéma pour sensibiliser le grand public à un risque imminent de génocide au Burundi et interpeller les Nations unies. Au cœur de la campagne #StopThisMovie, une vidéo : la bande annonce d’un film fictif, Génocide au Burundi. Celui-ci ressemble à s’y méprendre aux nombreux films qui font écho aux tragédies africaines : Hôtel Rwanda, Le dernier Roi d'Écosse, Johnny Mad Dog, etc.En effet, la situation au Burundi, si elle venait à empirer, pourrait, elle aussi, faire l'objet d'un film dans un futur proche. La bande-annonce Génocide au Burundi, est ainsi celle du Seul film dont il faut empêcher la sortie. Et le réalisateur sur l’affiche du film n’est autre que Pierre Nkurunziza, le président du Burundi.
Tipo de Mídia Imprensa e publicações
Comprimento
Mais Informações https://www.fidh.org/fr/regions/afrique/burundi/genocide-au-burundi-un-scenario-qui-ne-doit-pas-devenir-realite
Director criativo
Redator
Group Account Director
Consultant
Planeador estratégico
TV Producer
Motion Designer
Empresa de produção
Director de arte
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