Titulo | #metoo |
Brief | The Metoo-movement has made enormous changes in attitudes when it comes to sexual harassment and violence in workplaces and other areas. But sexual abuse is unfortunately not only a part of adult and working life. In Sweden, it is estimated that one in five children is a victim of sexual abuse. It happens in homes, preschools and schools, yet very little is said about the vulnerable position of children. To raise the question we used the enormously spread #metoo – but written by a child. We need to break the silence about this too. |
Agência | King |
Campanha | #metoo |
Anunciante | World Childhood Foundation |
Marca | Childhood Foundation |
Posted | Novembro 2018 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | Childhood Foundations vision is to have a world where all children are free from violence, sexual abuse and exploitation. Childhood acts as a liaison between donors and community-based organizations and is currently supporting over 100 projects in 17 countries. |
Tipo de Mídia | Imprensa e publicações |
Director criativo | Frank Hollingworth |
Redator | Hedvig Hagwall Bruckner |
Director de arte | Linnéa Gardefjord |
Supervisor de conta | Sunit Mehrotra |
Director de contas | Pernilla Berg |
Account Manager | Lena Ivarsson |