Titulo | Adobe Stock Apparel |
Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
Agência | Abby Priest |
Campanha | Adobe Stock Apparel |
Anunciante | Adobe Systems, Inc. |
Marca | Adobe |
Posted | Novembro 2016 |
Sector Empresarial | Programas informáticos e produções multimédia |
História | Adobe Stock is a new stock photo agency. |
Problema | The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally. |
Tipo de Mídia | Case Study |
Director criativo | Oskar Hellqvist |
Redator | Håkan Nyberg |
Director de arte | Oskar Hellqvist |
Fotógrafo | Oskar Gyllenswärd |
Guarda-roupa/estilista | Maria Barsoum |
Account Manager | Anna Fares |
Account Manager | Pia Roos |
Director de contas | Andreas Morne |
Director de contas | Sofie Gustafsson |
Director de contas | Niklas Crona |