Niklas Crona
Project Manager, Marketing and Communications at Miljömärkning Sverige AB
Stockholm, Suécia
TituloAdobe Stock Apparel
BriefCreative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt.
Agência
Campanha Adobe Stock Apparel
Anunciante Adobe Systems, Inc.
Marca Adobe
PostedNovembro 2016
Sector Empresarial Programas informáticos e produções multimédia
História Adobe Stock is a new stock photo agency.
Problema The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally.
Tipo de Mídia Case Study
Director criativo
Redator
Director de arte
Fotógrafo
Guarda-roupa/estilista
Account Manager
Account Manager
Director de contas
Director de contas
Director de contas

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