| Titulo | Walk The Walk |
| Agência | FCB Seoul |
| Campanha | The eyes that captivate |
| Anunciante | Bausch + Lomb |
| Marca | Lacelle |
| Data da primeira Transmissão/Publicação | 2017 / 5 |
| Sector Empresarial | Equipamento médico |
| Legenda | The Eyes That Captivate |
| História | In a Confucianist society like Korea, people tend to care more about how other people look at them rather than express who they really are. Same thing goes when choosing clothes, make ups, and coloured lenses. The traditional Confucianism values ask you to be modest, humble, and not to be different. Despite Korea is one of the fastest and constantly evolving cultures in the world, these values are still expected from women. Bausch + Lomb wants to change that and encourage Korean women to do more what they love, to challenge doubtful eyes of the others, and to walk their own way with confidence. Because being yourself is what makes you truly attractive. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Trilha sonora | So Cold |
| Mais Informações | http://bausch.co.kr/ |
| Director executivo criativo | Taejay Lee |
| Director de arte | Eunhea Kim |
| Redator | Seonghyeong Lee |
| Creative Strategy | Won-hee Jeong |
| Diretor dos Negócios | Jerry Yoon |
| Account Manager | Henry Lim |
| Executivo de contas | Cindy Lee |
| Produtor executivo | Kimi Kim |
| Produtor | Sungmin Kim |
| Production (Agency) | The Headliners |
| Director | YEOP |
| Assistant Director | Ryong Jun |
| Pós produção | Eliot |
| Produção de som | Dr. Hook |
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