Taejay Lee
Executive Creative Director at FCB SEOUL
Coréia do Sul
TituloWalk The Walk
Campanha The eyes that captivate
Anunciante Bausch + Lomb
Marca Lacelle
Data da primeira Transmissão/Publicação
Sector Empresarial Equipamento médico
Legenda The Eyes That Captivate
História In a Confucianist society like Korea, people tend to care more about how other people look at them rather than express who they really are. Same thing goes when choosing clothes, make ups, and coloured lenses. The traditional Confucianism values ask you to be modest, humble, and not to be different. Despite Korea is one of the fastest and constantly evolving cultures in the world, these values are still expected from women. Bausch + Lomb wants to change that and encourage Korean women to do more what they love, to challenge doubtful eyes of the others, and to walk their own way with confidence. Because being yourself is what makes you truly attractive.
Tipo de Mídia Viral
Trilha sonora So Cold
Mais Informações
Director executivo criativo
Director de arte
Creative Strategy
Diretor dos Negócios
Account Manager
Executivo de contas
Produtor executivo
Production (Agency)
Assistant Director
Pós produção
Produção de som


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