Taejay Lee
Executive Creative Director at FCB SEOUL
Coréia do Sul
TituloVolume Lifting
Campanha Volume Lifting
Anunciante Beiersdorf AG
Marca Eucerin
PostedDezembro 2016
Sector Empresarial Cuidados da pele e produtos para depilação
Legenda I don't have any wrinkles, but why does my face lack elasticity?
História How do we create needs for an anti-aging product from women in their 20th? They are rarely concerned about anti-aging as they have yet to see any visible sign of aging (wrinkles). Women in their 20s often first become concerned with aging when they notice that pillow marks on their face from the night before do not disappear as fast in the morning. We used “pillow mark” insight to make invisible problem visible, and combined it with a visual explanation on how Magnolol helps inner skin elasticity. 
Tipo de Mídia Televisão
Director executivo criativo
Director de arte
Diretor dos Negócios
Executivo de contas
Produtor executivo

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