Ryan Carmody
DP at Stink Films
London , Reino Unido
TituloToyota Highlander
Agência
Campanha Toyota Highlander In Market 360
Anunciante Toyota Motor Corporation
Marca Toyota Highlander
Data da primeira Transmissão/Publicação 2018 / 5
Sector Empresarial Automóveis
Filosofia Directors Karim Zariffa and Nico Kasakoff of storytelling production company 1stAveMachine have joined forces with Saatchi & Saatchi LA to highlight the features of the 2018 Toyota Highlander through a captivating 360 experience.
Shot in Los Angeles over the course of a single day following months of pre-production including 3D previz and art build, the new 360 spot reflects the stylish, family-friendly construct of the Highlander. Through a panoramic series of set pieces featuring a family that’s fit for the SUV, 1stAve directors Zariffa and Kasakoff and Saatchi LA crafted individual vignettes that showcase specific features such as 295 horsepower, seating for up to 8, rain-sensing wipers and 83.7 cubic feet of cargo space.

According to Zariffa, the 360 platform provides the ideal solution to engage an audience.
Bringing the Highlander experience to life, however, required an intricate production process that deviated from the standard 360 approach.
With production ingenuity behind it, Toyota’s latest entertaining, seamless 360 campaign marks a solid collaboration between 1stAveMachine and Saatchi & Saatchi LA.
This was the first time Karim and Nico had collaborated with each other as a team even though both have embraced our co-directing model on past jobs. What a fabulous team, each bringing their different strengths and sensibilities to the project. Seeing these two flourish as a team and the resulting cool film is very gratifying.

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