Titulo | Bill |
Agência | BBDO Paris |
Campanha | You never know someone until you dance with them |
Anunciante | Ubisoft |
Marca | Just Dance 2017 |
Data da primeira Transmissão/Publicação | 2016 / 10 |
Sector Empresarial | Consolas de videojogos |
História | SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall. |
Filosofia | The campaign spotlights this true power of dancing: revealing something completely new about the person you’re dancing with.The result is an international campaign that gives us a good reason to dance and discover Just Dance 2017. The campaign uses 3 funny, authentic films to illustrate the moments of truth that only dancing can cause. The idea of the campaign came from an insight about dancing: that it opens us up and shows other people our true selves. When you dance, you’re not your job, your social status or your past. You’re just you, here and now. Dancing with someone creates an undeniable connection. And don’t we really discover people when we see them dance? |
Tipo de Mídia | Televisão |
Comprimento | |
Director de publicidade | Guillaume Carmona |
Director de publicidade | Sophie Blandin |
Director de publicidade | Sébastien Ratto |
Managing Diretor | Emmanuel Devezeaux de Rancougne |
Director de contas | Nicolas Carlotti |
Planeador estratégico | Nicolas Orsoni |
Account Manager | Lucie Lavrard |
Director executivo criativo | Matthieu ELKAIM |
Director de arte | Benjamin Davidson |
Redator | James Gebler |
Chefe de produção | Julien Sanson |
Produtor da agência | Morgane Bohn |
Produtora | HENRY |
Produtor executivo | Jean-Luc Bergeron |
Realizador | Will Hoffman |
Realizador | Julius Metoyer |
Director de fotografia | Laust Trier Mork |