Morgane Bohn
Produtor at Partizan Paris
Paris, França
TituloStories from the other side of the world
Agência
Campanha Stories from the other side of the world
Anunciante CARE
Marca Care
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Direitos humanos
História Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media.
Tipo de Mídia Social Media
Comprimento
Produtora
Chief Creative Officer
Realizador
Realizador
Produtor
Produtor
Produtor
Produtor
Equipa criativa
Equipa criativa
Product Manager
Product Manager
Chief Marketing Officer (CMO)
Editor
Social Media Manager
Social Media Manager
Social Media Manager
Social Media Manager
Social Media Manager

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