Morgane Bohn
Produtor at Partizan Paris
Paris, França
TituloSarah
Agência
Campanha You never know someone until you dance with them
Anunciante Ubisoft
Marca Just Dance 2017
Data da primeira Transmissão/Publicação 2016 / 10
Sector Empresarial Consolas de videojogos
História SUMMARY
The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
Filosofia The campaign spotlights this true power of dancing: revealing something completely new about the person you’re dancing with.The result is an international campaign that gives us a good reason to dance and discover Just Dance 2017. The campaign uses 3 funny, authentic films to illustrate the moments of truth that only dancing can cause. The idea of the campaign came from an insight about dancing: that it opens us up and shows other people our true selves. When you dance, you’re not your job, your social status or your past. You’re just you, here and now. Dancing with someone creates an undeniable connection. And don’t we really discover people when we see them dance? 
Tipo de Mídia Televisão
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Managing Diretor
Director de contas
Planeador estratégico
Account Manager
Director executivo criativo
Director de arte
Redator
Chefe de produção
Produtor da agência
Produtora
Produtor executivo
Realizador
Realizador
Director de fotografia

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