Martijn Been

Martijn Been (Verdistraat)

Brand Director at SolidNatureWINK
Amsterdam, Países Baixos


Strategic lateral thinker committed to excellence. Extensive marketing experience with/for international lifestyle brands. Specialization in live brand communication and (product) storytelling.

Passionate about driving strong brand equity through compelling content & experiential marketing amplified through social media, PR and influencer marketing.

Proven ability to consistently deliver innovative communication programs that resonate and generate return on investment.

Hands-on leader with strong communication skills. Key project driver, a self-starter focused on results and making a difference.

Experienced in coordinating cross-functional, international teams. Natural desire to learn new things and pitch-in where needed.


Brand Director
Países Baixos
July 2017 - Present (3 anos 2 meses)
Creative Strategy Director
Países Baixos
June 2013 - July 2017 (4 anos 1 mês)
As Creative Strategy Director I play a key role in driving technological innovation, digital media, PR and social media marketing integration. Both in our concepts and holistic approach as well as in our agency's presentation.

Next to that I'm tasked with generating new business overseas and in Europe. Forging strategic partnerships and seeking alliance and cross pollination with the finest, most adventurous and creative companies and people out there.

With a keen eye for detail, trends, and cultural movement I contribute to reshape our organization. Together with an ever expanding amazing team of diverse creatives and project managers we will propel Wink towards a bright and even better future.
International Marketing Communications Specialist, A.I.
USG Brands
Países Baixos
2013 (1 ano)
Hired ad-interim to help revive key brands in the USG portfolio. Working together with Design and Sales I created and implemented successful communication platforms. Leveraging the rich heritage and DNA of each brand I developed offline brand activations that resulted in online buzz. Within three months I managed to engage both existing and new customers, driving commercial ROI, social media reach, PR value and special SKU’s. This subsequently let to the blueprint for the company’s in-house creative communications department.

Brands: Le Coq Sportif, Fila, Pantofola d’Oro, Valsport, Tenson

I'm particularly proud of the collaboration between Le Coq Sportif and a concept named: Pop-up Pétanque. Popping up in seemingly random places throughout Amsterdam and sometimes Cannes this concept, by an illustrious group of founders: Thijs Biersteker, Marlies Olbertijn & Simon de Koning is all about getting together, drinking wine, sharing some baguettes and throwing a Jeux de Boule ball or two. Taking this French 'social sport'​ and giving it a twist the Pop-up Pétanque guys are essentially about enjoying the finer things in life in company of good friends. This mindset and lifestyle matches the DNA of the Le Coq Sportif brand like nothing else. Hence I contributed to their concept by involving the brand and co-created some simple, well executed assets that enhanced the 'game's'​ experience of everyone involved. Driving brand awareness and online reach for both parties.

Please have a look below to see what we've created together with the handsome guys of Pirate Creative Direction

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