| Titulo | We Are Siberia |
| Brief | Wild fires were ranging in Siberia, but Russian news media were silent on the issue. So S7 Airlines, which was called Siberia in in the 1990s, announced that it was changing its name back again. Suddenly the story of the rebrand and the word "Siberia" dominated the Russian news. Then S7 Airlines announced the One Million Trees initiative — a pledge to donate the proceeds of each ticket sold to Siberia in order to plant trees. A website also allowed people to donate their own money or air miles. |
| Agência |
TutkovBudkov
|
| Campanha |
We Are Siberia
|
| Anunciante |
S7 Airlines
|
| Marca |
S7 Airlines
|
| Posted | Novembro 2019 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
|
| História | Russian airline S7 rebranded itself back to its original name, Siberia, in order to draw attention to the unprecedented scale of global wildfires. |
| Tipo de Mídia |
Social Media
|
| Director executivo criativo |
Dmitry Tutkov
|
| Director de contas |
Sergey Polyakov
|
| Director de arte |
Natasha Kuchishkina
|
| Director criativo |
Oleg Barinboim
|
| Account Manager |
Kostya Novochadov
|