| Titulo | Tear Couture |
| Agência | McCann Health |
| Campanha | Tear Couture |
| Anunciante | The Acid Survivors Trust International (ASTi) |
| Marca | ASTI |
| Posted | Março 2022 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | McCann Health London and Studio Rx New York, both IPG Health companies, launch a new campaign for The Acid Survivors Trust International (ASTi). A series of ground-breaking, experiential creative works using photography, scientific imaging, digital and holographic and VR technologies lay bare the emotions of an acid attack survivor. In a first-its-kind artistic collaboration titled “Tear Couture”, viewers are invited to walk through the tear of an acid survivor - an immersive landscape that has never been seen before. The installation was launched at an invitation only reception at St. James’ Palace in the presence of ASTi’s patron HRH The Princess Royal and including acid attack survivors. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director executivo criativo | Guy Swimer |
| Director criativo | Eduardo Boldrini |
| Director assistente criativo | Avril Furness |
| Project Manager | Cristina Stan |
| Producer | Tiffany Hardy |
| Designer Director | Anthony Boulton |
| Diretor de Estratégia | Parrus Doshi |
| Senior Strategist | Sarath Koka |
| Virtual Reality Film | Studio Rx |
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