Guy Swimer
Executive Creative Director at McCann Health London
Reino Unido
TituloSudocrem Soothing Families Since 1931
BriefThe viewer enters an idyllic realm of babbling brooks and ambient music. At the centre of this blissful scene are three pandas performing a smooth tai chi sequence. The CGI pandas perfectly replicate the movements of a genuine tai chi master. The film cuts to more homely surroundings, featuring a happy baby whose nappy has been freshly changed. Now that was soothing. Just like Sudocrem.
Agência
Campanha Sudocrem Soothing Families Since 1931
Anunciante Teva
Marca Sudocrem Antiseptic Healing Cream
PostedNovembro 2019
Sector Empresarial Higiene do bebé
História The beginning of the film see the viewers drawn into an idyllic realm of babbling brooks and relaxing background music. At the centre of this soothing scene we're greeted with graceful pandas performing a soothing tai chi sequence. The CGI panda’s, were individually created perfectly replicating the movements of a real tai chi master to provide perfect authenticity.What follows is a neat segue-way to more homely surroundings, which emphasises the benefits of Sudocrem. We end the film with a giggling and soothed young baby who has just had its nappy changed.
Problema Founded in 1931, Sudocrem has long been a staple in British households. If a baby has nappy rash, Sudocrem soothes their bottoms; If a teenager has about of angry-looking spots Sudocrem soothes his face; If a little girl grazes her knee, Sudocrem is there to soothe the situation. In fact, Sudocrem was originally named ‘soothing cream’.
Tipo de Mídia Televisão e Cinema
Regional Creative Director
Director criativo
Equipa criativa
Equipa criativa
Realizador
Director de contas
Executivo de contas
Producer
Head Of Planning
Director de fotografia
Produtor executivo
Efeitos especiais
Creative Producer
Compositor
Director técnico

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started