Titulo | Fishes |
Agência | AlmapBBDO |
Campanha | Fishes |
Anunciante | Veja |
Marca | Veja |
Data da primeira Transmissão/Publicação | 2016 |
Sector Empresarial | Meios de comunicação, publicidade, edição e produção |
História | Created by AlmapBBDO, “Fishes,”the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not. VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
General Creative Director | Luiz Sanches |
Director executivo criativo | Bruno Prosperi |
Director criativo | Gola BJ Nogueira Pernil |
Director criativo | André Gola |
Redator | Rodrigo Resende |
Director de arte | Renato Butori |
Produção | Clan VFX |
Auditivo | Cabaret |
RTVC | Vera Jacinto |
RTVC | Diego Villas Boas |
RTVC | Fernando Yamanaka |
Supervisor de clientes | FernandaAntonelli |
Supervisor de clientes | Ana Clara Grana |
Supervisor de clientes | Beatriz Almonacid |
Supervisor de clientes | Beatriz Sztamfater |
Planeador | Cintia Gonçalves |
Planeador | Sérgio Katz |
Planeador | Denis Camargo |
Planeador | Ana Beatriz Nunes |
Director de publicidade | Walter Longo |
Director de publicidade | Tiago Afonso |
Director de publicidade | Andrea Abelleira |
Director de publicidade | Keila Arciprete |
Director de media | Cassiano Oliva |
Director de media | Dener Lages |
Director de media | Thabata Hidalgo |