Aurélie Durand
Senior Copywriter at We Are Social
Paris Area, France, França
TituloGoogle Escape (english)
BriefYou’re trapped in a room filled with puzzles that you have to solve in order to escape. So you reach for your phone and fire up Google. After all, Google can provide answers, maps, translations and many other advantages. To prove this, creative talents were locked in the Google Escape Room and given 40 minutes to get out using Google mobile apps. For the grand premiere, four famous YouTube creators took part and their experience was broadcast live. Viewers who wanted to join in were challenged to win tickets by solving daily riddles published on Google social channels.
Campanha Google Escape
Anunciante Google
Marca Google France
PostedNovembro 2016
Sector Empresarial Motores de busca
História Google Escape is the first branded Escape Game powered by Google France, where players had to combine the use of online tools with real-life actions to succeed, while allowing anyone to follow the experiment on social media.
Tipo de Mídia Case Study
Managing Diretor
Director de contas
Director criativo
Chefe de produção
Account Manager
Account Manager
Account Manager
Director de arte
Creative technologist
Creative technologist
Produtor executivo

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