ENGIE Solar Graffiti - " Solar Graffiti"

Publicis Conseil

Publicis Conseil Paris, França

4773

Titulo	Solar Graffiti
Brief	In a neighborhood of Mexico, we chose a gathering place, unlighted and dangerous.We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment.We then worked on all the graffitis in which we incorporated new generation organic solar panels.From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels.
Agência	Publicis Conseil
Campanha	Solar Graffiti
Anunciante	ENGIE
Marca	ENGIE Solar Graffiti
Posted	Novembro 2018
Sector Empresarial	Autoridades energéticas e hidráulicas
História	ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy.
Tipo de Mídia	Case Study
Director criativo	Elie Trotignon
Redator	Anthony Clouet
Director de arte	Nicolas Denis
Produtora	Carnibird Paris
Produtor da agência	Florent Villiers
Director de contas	Aurore Duhamel
Director de contas	Marion Gautier-Falret
Director de contas	Océane Auget
Executivo de contas	Tristan de Laval
Planeador estratégico	Inès Blanfuney
	Vincent Teffene
Chief Strategic Officer	Luc Wise