Titulo | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
Agência | FCB Lisbon |
Campanha | Wheelchange Tours |
Anunciante | Tur4All |
Marca | Wheelchange Tours |
Posted | Novembro 2019 |
Sector Empresarial | Transportes, viagens e turismo |
História | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
Problema | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
Tipo de Mídia | Case Study |
Director criativo | edson athayde |
Director criativo | Luis Silva Dias |
Chief Creative Officer | edson athayde |
Redator | edson athayde |
Redator | Márcio Nazianzeno |
Director de arte | Eduardo Pastor |
Director de arte | Andre Santos |
Designer | João Martins |
Produtora | BRO cinema |
Realizador | Mário Patrocínio |
Som | O Menino Grava |