| História | Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder, which is a tall order. So right before the 2017 Shanghai Marathon, we challenged athletes throughout the city to try and live up to its speed – and be “SHANGHAI FAST.”
As a part of the 360 campaign, 10 massive interactive neon signs were placed on the street. The neon only lighted up when runners passed by at a certain speed.
Creative Director: Erwin Federizo
Experiential Director: Marula
Technical Director: Marula
Producer: Max Wu
Film & Edit: Leon Yan
AD: Max Pilwat
CW: Arlene Lu |