Crossroads Community Services - "The Erase Hunger Project"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Estados Unidos

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Marca: Crossroads Community Services
País: Estados Unidos

Anunciante: Crossroads Community

Titulo	The Erase Hunger Project
Agência	Saatchi & Saatchi Wellness
Campanha	The Erase Hunger Project
Anunciante	Crossroads Community
Marca	Crossroads Community Services
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Outros
Legenda	Help Erase Hunger
História	In the city that never sleeps and never stops eating, we wanted to help the hungry and the homeless who have somehow found themselves passed by. Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. As a result, more people in need have been fed. And the community has started to unite around one simple goal. To help erase hunger.
Filosofia	Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us.
Problema	In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Resultado	Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger.
Tipo de Mídia	Viral
Comprimento	65 seconds
Mais Informações	http://www.foryourconsideration.xyz/#/erasehunger
Chief Creative Officer	Kathy Delaney
Director criativo	Scott Carlton
Director criativo	Carolyn Gargano
Impressão	Linda Ellis
Illustrator	Gemma O'Brien
Produtor executivo da agência	Steve Pytko
TV production assistant	Christopher Burke
Film Director	Mark Hubatsek
Film Editor	Dayn Williams
Art Buyer	Ali Cohen
TV production assistant	Luke Gargano