Titulo | 10th month |
Agência | J. Walter Thompson London |
Campanha | 10th month |
Anunciante | Bayer HealthCare LLC |
Marca | Bepanthen |
Data da primeira Transmissão/Publicação | 2016 / 5 |
Sector Empresarial | Higiene do bebé |
Filosofia | Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. The campaign is based on the insight that the minute a woman gives birth, society refocuses attention from the mother to the new born baby. The first month after birth – the tenth month – is a time that will challenge them physically and emotionally and when they might need validation and support. |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Dark Energy Films |
Director de publicidade | Sandra Kauffmann |
Director executivo criativo | Russell Ramsey |
Director executivo criativo | Chips Hardy |
Director criativo | Paul Waddup |
TV Production | Toby Clifton |
Produtor assistente da agência | Rosanna Lawson |
Planeador | Rachel Pashley |
Planeador | Jennifer Bonhomme |
Planeador | Katie Whitlock |
Diretor dos Negócios | Ebla Salvi |
Director de contas | Hannah Macfarlane |
Account Manager | Patrik Kleiner |
Project Manager | David Sowerby |
Project Manager | Luke Dougherty |
Realizador | Elizabeth Stopford |
Editor | Phil Currie |
Empresa de produção | Stitch |
Som | Molinare |
Grading/Online | Electric Theatre Collective |
Designer | Fran Martinez |
Fotógrafo | Jade Beall |