Cristiana Boccassini
Chief Creative Officer at Publicis Milan
Milan, Itália
TituloBottle Shape
Agência
Campanha Feel It
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola
Data da primeira Transmissão/Publicação 2020 / 2
Sector Empresarial Bebidas carbonadas
História Only a logo and a title are needed to make the invisible visible.
Filosofia Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity.
Tipo de Mídia Poster
Worldwide Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director assistente criativo
Redator
Creative Supervisor
Director de arte
Supervisor de clientes
Client Services Director
Group Account Director
Supervisor de conta
Art Buyer
Pós-produção

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