Cristiana Boccassini
Chief Creative Officer at Publicis Milan
Milan, Itália
TituloVideogame
Agência
Campanha Videogame
Anunciante San Raffaele Hospital
Marca San Raffaele Hospital
PostedAbril 2008
Produto Prevention of child obesity
Sector Empresarial Segurança pública, saúde e higiene
Legenda Videogames are one of the principal causes of child obesity. Encourage children to play outside
História We are in a 'Doom' like video game. Wee see through the eyes of the player who after the start runs after a very fast-footed enemy. Running along a corridor, climbing up some stairs the player stops to get his breath back. He now comes to some more stairs but decides not to climb them. He's tired out and looks at his belly. We now realize he's an obese child.
Tipo de Mídia Televisão
Comprimento
Mercado Itália
Director criativo
Director executivo criativo
Director de arte
Redator
Realizador
Produtor da agência
Produtora
Produtor executivo
Produtor
Empresa de produção
Pós-produção
Efeitos de animação

Trending

Create a free Talent profile and become a member of AdForum

Get Started